Every strand, accounted for. A traceable luxury hair house — from ethical source to the QR card in your client's hand.
Enter the lot code printed on your client's card. The registry reveals the region it was sourced from, the consent and ethics attested at origin, the method, the colour, and its current audit status.
We don't flood a postcode. Each zone holds a single certified salon — protected territory, supplied direct, supported in full. B2B to salons and stockists who put their name on every install.
Ethically gathered, consent attested, region recorded at the point of origin.
Audited and logged to a registry, then sealed to a QR card unique to the lot.
Backed in writing — wear, colour and integrity stand behind every certified install.
Velua began in Perth with a quiet conviction: that luxury without provenance is just a price tag. So we built the moat first — a registry that follows every strand from the hand that gave it to the client who wears it.
Discreet, considered, exact. We supply the few salons willing to stand behind their work — and we stand behind them, in writing.